fruitsuper design

about

The ability to simplify
means to eliminate the unnecessary
so that the necessary may speak.
Hans Hofmann

Our Story

Founded in 2008, our studio consists of a small team with lofty goals and big ideas.Our mission has always been simple; to take on projects that challenge us, to seek, to teach, and to create objects we feel good about. We are problem solvers that believe in the beauty of function and utility, adding whimsy whenever possible, and that quality is never a compromise.

As a team (she is the “why”, he is the “how”) we are celebrants of constraints and are committed to detail. Our products are modest everyday objects made with quality materials, meticulously manufactured in the United States.

We believe in community, collaboration, finding inspiration everywhere, and the simple importance of play.

Process + Inspiration

Our inspiration starts with stacks of good books, making pattern connections, eating good food, getting lost in new cities, getting lost in museums, seeing students learning a new language, playing, reading, exploring, and repeating. Inspiration is constant, sometimes overwhelming, yet still exciting and unexpected. We are still learning how to document and harness the jolts and thrills of receiving new information.

Our process includes factory visits, learning new crafts, methods, and appropriateness of materials. We create, sketch, make, research, exhaust, and obsess. We partner to combine big ideas with simple solutions, exhaustively working through each and every detail and building lasting relationships with skilled manufacturers. We are passionately nerdy about materials and manufacturing, and get just as giddy to start each new project as we did the very first time.

Collaborations + Community

We surround ourselves with creatives who challenge and inspire us. We support fellow makers, small businesses and others who share our same value systems. We design our own products, we design your products, we love a well written brief and a juicy design challenge.

We have been IDSA Board Members, Pecha Kucha Producers, Managing Members of JOIN, teachers, volunteers, leaders, and team members.

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